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Fueled & Focused: My Commitment to Health
Health is about cultivating strength, clarity, and energy to live fully and with purpose. It is the foundation that allows me to stay focused, grounded, and resilient no matter what challenges come my way.
My daily practices of movement, reflection, and intentional rest are not just routines but commitments I hold myself accountable to. Accountability is what keeps me aligned physically, mentally, and emotionally and it is what ensures I continue to grow and move forward.
When well-being is prioritized and accountability is in place, balance follows naturally. It creates the space for greater presence, deeper connections, and the confidence to pursue life at the highest level. For me, health and accountability are not optional. They are the structure that makes everything else possible.
I am currently training for the Inka Challenge, taking place in Peru January 2026! If you are interested in joining CONTACT ME ASAP
Who is
James Woodford?
The Authentic Me
I’m a husband, a father, an entrepreneur, and a thrill-seeker who embraces life with curiosity and boldness. I’m passionate about health, fitness, and adventure, and I love exploring new places, meeting fascinating people from around the world, and immersing myself in art and culture. Photography allows me to capture the moments that inspire me and tell the stories I want to remember. I strive to live authentically, learning and growing every day, while keeping harmony, connection, and purpose at the center of everything I do. For me, life is about embracing curiosity, seeking adventure, cultivating meaningful relationships, and creating experiences that leave a lasting impact.
Authentic Accountability
FROM BUILDING BUSINESSES TO BUILDING LIVES.
Entrepreneurship has always been a very powerful form of expression for me, a space where creativity meets strategy and vision becomes reality. Over the past two decades, building businesses has been both my craft and my classroom, teaching me discipline, accountability, and the importance of authenticity as a core business value.
I founded my first company in 2006, born from years of competitive racing, and a passion for performance innovation, and went on to secure international patents in the automotive and off-road space. Building on that foundation, I later co-founded Xtravel™ Brand, an innovation and licensing company rooted in adventure and technology, creating opportunities across diverse industries.
Beyond Xtravel, I’ve founded, scaled, and successfully exited companies in the hazardous waste and environmental services sector, while continuing to hold equity in construction and industrial fabrication businesses. Across every venture, I’ve learned that while industries differ, the same principles drive lasting success: leadership, innovation, and alignment.
Authentic Accountability
Adrenaline with Purpose
From the time I could walk, I was drawn to speed, challenge, and the thrill of pushing limits. Growing up off-roading, action sports weren’t just a hobby,they were a way of life. I went on to compete professionally, becoming a 4x Baja 1000 competitor and soloing the grueling Baja 250. These pursuits demanded precision, mental clarity, and relentless discipline, lessons that shaped how I approach everything I do.
I was fortunate to found and co-found businesses in this industry, including Xtravel and Xtravel Brand, which allowed me to turn my passion into a career. One of the projects that emerged from this journey is Adrenaline RX, inspired by working with clients who have experienced anxiety and PTSD. This venture combines my love for high-intensity sports with holistic health and healing, exploring how controlled adrenaline experiences can support mental health, improve stress tolerance, and foster resilience.
Authentic Accountability
Life in Focus
The Importance of Creative Outlets
Photography is one of my greatest passions. It teaches me to slow down, notice the details, and truly be present. Creative expression keeps me grounded and in balance. In a world where my day-to-day often revolves around business and structure, photography allows me to keep a piece of art and creativity alive in my life. It’s my way of weaving inspiration into the practical. Here are a few of my favorite shots.
Authentic Accountability
